New Brand Ambassador for Viva Velo
We are absolutely delighted to announce that ex GB women’s cyclist, Jessie Walker (on the right in the picture above) is joining Viva Velo as a brand ambassador for the 2017 season. Jessie, who was a member of the GB team that helped Lizzie Armistead (as she was then) achieve World Championship glory in 2015, will be writing blogs for us giving tips and insights into the world of pro-cycling and we are hopeful of getting her along to a Club Viva Velo ride when her schedule allows.
Based in Sheffield, Jessie comes from great cycling stock and has been cycling for as long as she can remember. She recalls that as soon as she could sit up she was joining family rides to Sherwood Forest. She is the daughter of ex-professional cyclist Chris Walker and her mother, Lynne Wilson, also competed at international level. After a successful junior career she rode for the Matrix Fitness Pro Cycling team for four seasons, before joining the RST Racing Team and finally the Italian team Servetto Footon in 2015. She has also raced in the biggest race of them all the Giro Rosa, the only women’s Grand Tour.
After a frustrating season, Jessie has decided to take a break from racing and has signed with Team WNT as a soigneur for 2017. The women’s pro tour’s loss is Viva Velo’s gain as Jessie’s soigneur duties should allow her time to help us as a brand ambassador. As well as writing blogs for us which shine a light on the life of a pro-cyclist and the women’s tour, she’ll be giving us (and you) tips on training and all things cycling. We are very hopeful that Jessie will be able to join us on Club Viva Velo rides from time to time. So watch this space for news on Jessie, our rides, events and special training camps. We are particularly keen to organise a women only training camp either in October or spring so if this of interest to you do let us know at firstname.lastname@example.org.
Jessie’s first task will be helping us with a one-to-one training camp in Cambrils for a client in the first week of the new year. The client is currently racing in Cat 3 with the ambition to rise through the ranks to Cat 1 by the end of the 2017 and is looking to kick start her season with an intensive week in Spain. Jessie’s role will be to mentor and guide our client and she has devised a training programme with our client’s coach to exploit the great cycling terrain around Cambrils as well as the excellent gym facilities at our base there. As a qualified masseur Jessie has even scheduled some recovery massage into the client’s programme! Jessie will be writing about her first Viva Velo experience in Spain, so check out this blog section in January.
Off the bike, Jessie is an intelligent, down to earth young woman. Her approach to us at Viva Velo was extremely professional as you might expect but beyond that her warm and open personality shone through. This, alongside her practical, no-nonsense attitude and belief that if a job is worth doing, it is worth doing well, makes her an ideal brand ambassador for Viva Velo. Jessie seems more than happy to share her passion for cycling with us mere mortals and as such I am sure she will be a huge asset as a ride leader on our tours and Club Viva Velo outings.
So welcome to Viva Velo, Jessie. We just know we are going to get along.